Presented by
Michael Robinson at the 2007 The Maryland Association for Adult, Community and Continuing Education in Ocean City, Maryland
According to Ziess (1996) in order for community colleges to compete in the changing higher education environment, filled with competitors who are capable of responding to the needs of learners, community colleges must become better marketers of their product, community colleges must become more like for- profit organizations and create an ability to start a degree program in just four to six months.
For-profit Colleges and Universities operate as business :
- They usually charge high tuitions combined with government funding to realize a profit
- They tend to align programming with business
- They do not offer extras, such as housing or sport teams
- They are generally located in urban areas
- They offer lower salaries to their faculty
- They do not offer tenure
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